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Swedish Food Market & BISTRO Group Leader - ZENATA STORE

Dar-el-Beida, Morocco - Explore location Food & Restaurant Full time

Job description

Company description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at affordable prices . We are part of IKEA Al-Homaizi Limited, operating in three countries - Kuwait, Jordan, and MOROCCO.

Our keywords are Home, People, Happiness, Development, Leadership, Inclusion & Diversity, All with Passion!

Join us to bridge your dreams and unique ideas within an organization that believes in People !

Job description

Key Assignments

  • Ensure food safety as the number one priority.
  • Together with my colleagues and manager I contribute actively in the development and implementation of a clear IKEA Food action plan for my store using the store business plan and country business plan. These are supported by input from growing IKEA together and the IKEA Food Direction & Strategy. I also develop and execute an annual action plan for my area based on agreed goals.
  • Implement the range matrix to secure a strong IKEA Food range identity in order to distinguish ourselves from our competitors on the market.
  • Ensure vitality and Swedishness in the Swedish Food Market by working actively with activity areas, active sampling, combination offers and other activities that inspire and surprise our customers through engagement, learning and participation.
  • Secure range availability.
  • Secure that the Swedish Food Market range is attractively presented and communicated, e.g. through story-telling, recipe cards, using the IKEA Restaurant & Café as a showroom and co-operating with Com&In.
  • Co-operate with the Commercial Restaurant Manager to enhance the link between the IKEA Restaurant & Café and the Swedish Food Market. Take actions to promote cross merchandising/communication.
  • Passionate about products and actively learn about their content, origins, preparation and other benefits while sharing this knowledge with customers and colleagues.
  • Work to strengthen the IKEA low-price profile of the store by having strong welcome back offers in the IKEA Bistro.
  • Avoid food waste and shortages.
  • Develop and share good ideas and implement best-practice solutions.
  • Create awareness of IKEA Food as the most important in-store marketing tool for maximising the IKEA store’s sales potential.



  • Experience of working in vibrant retail environment with proven track record IKEA sales experience and knowledge of IKEA merchandising techniques
  • Experience of serving customers Experience of supervising and working in a team
  • Experience of working with an KPI-driven action plan
  • Experience of developing action plans
  • Knowledge of the IKEA Concept, including our vision and business idea, IKEA culture and values, and how we create our business advantages


  • The IKEA values truly reflect personal values.
  • A passion for fast-paced, future-oriented retailing and the IKEA product range.
  • Provide store solutions that improve people’s life at home and exceed visitors' expectations of their shopping experience.
  • Passionate about developing people and personal competence.
  • Driven to exceed goals by helping the team succeed and develop.
  • Has an interest in the food service industry and want to learn about local food culture


  • Decision-making and problem-solving abilities with the drive to make things happen.
  • Ability to prioritise and organise work.
  • Takes responsibility and can delegate when necessary.
  • Communicates well with others

Ideal experience & education

  • Experience of serving customers
  • Experience of using commercial opportunities to attract visitors
  • Experience of working in vibrant retail environment
  • Business experience and knowledge from either IKEA Food or another part of IKEA retailing
  • IKEA sales experience and knowledge of IKEA merchandising techniques
  • Experience of managing/leading and developing a team preferably gained in an IKEA store or similar food service/hospitality environment
  • Experience of creating and executing action plans
  • Ability to create long-term action plans and setting budgets and following up on goals. Proven record of meeting agreed goals.
  • Knowledge of the IKEA Concept, including our vision and business idea, IKEA culture and values, and how we create our business advantage
  • Integrity and the ability to establish strong work relationships
  • Good analytical skills and cost consciousness
  • Excellent communication skills, both verbal and written
  • Excellent command of English

More Information

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV (English version) to further boost your visibility.